Marketing private individuals homes
Our holistic approach
Although 90% of home searches begin online, we understand the importance of a comprehensive approach to marketing your house. This process is clear and structured to ensure that your house is marketed strongly to relevant potential purchasers. We take into account all factors from initial photography to ongoing marketing support and client contact methods, to ensure that the entire marketing process delivers leading results for our clients.
Bespoke elements
Often clients require bespoke elements such as brochures, advertisements or specialist microsites to ensure that their home is marketed to its full potential. We produce all of these marketing materials in-house through our marketing department to ensure consistency of message and quality of approach. To see examples of the work that we have undertaken on behalf of our clients', please click the following link >Our work.
Photography and interactive tours
Our photography is produced to the highest standards by members of staff who have been professionally trained. All property photographs are prepared to take account of light and composition factors ensuring that key features are presented in a manner that best displays their benefits. We also may use home staging professionals to assist with the overall initial impression.
We also produce our own interactive video tours to allow potential purchasers to quickly gain real insight to your home. Our videographers work with clients to ensure that the key highlights of each home are displayed in the best possible light.
Detailed descriptions
Photography is coupled with bespoke descriptions of the house to produce the full details. These are usually available to be proofed by clients within 24-hours. Once the client has approved the overall piece this is immediately marketed online, via our website and property portals such as Rightmove. We also proactively market by telephone and email to our client database. All details are available in hard copy format at our office or by post.
Online marketing
Our website has been designed and built to be at the forefront of online marketing. Our fully searchable database of properties is available on ashallglover.co.uk, along with our partner websites such as Rightmove and Prime Location. This ensures immediate nationwide marketing of our portfolio of property. Our website has been structured to meet standards of best practice and ensure that natural online rankings deliver quality and relevant visits from search engines such as Google. These visits are derived from specific target phrases. Our experience and attention to detail in the online arena, ensures that our clients receive maximum benefit from this method of marketing.
Media
All of our online activity is backed by traditional media advertising in both regional newspapers and key publications such as Cheshire Life. This activity is undertaken in accordance with our annual marketing plan to deliver constant, high quality exposure.
Direct
Our list of registered applicants is marketed to by email, post and telephone as soon as a property is added to our portfolio. Our registration process ensures that applicants are only contacted by their preferred method with relevant properties. In addition, our private client list is made aware of properties that meet their strict criteria. To find out more about our private client list please >Click here...
